Data Privacy Statement

We collect and use your personal data exclusively within the framework of the relevant legal provisions on data protection. In the following, we inform you about the type, scope and purpose of the collection and use of your data. You can access this information at any time on our website.

1. Responsible Body

Gartenstrasse 9
34125 Kassel, Deutschland

Phone: +49 (0) 561 561 510 919-0

Amtsgericht Kassel, HRB 16622
Management: Dr. Oliver Gapp (managing director), Martin Spencker (managing director), Andreas Gohl (authorized signatory), Simon Berger (authorized signatory)

2. Contact Data Protection

In case of questions or suggestions regarding our data privacy statement or other concerns regarding data processing, you can also contact our data protection officer at the above address or at the following e-mail address:


Last edited: 23.05.2018

3. Collection, Processing and Use of Personal Data

In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing.

If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6(1)(a) and Art. 7 GDPR, the legal basis for processing to fulfill our services and perform contractual measures and respond to inquiries is Art. 6(1)(b) GDPR, the legal basis for processing for the fulfillment of our legal obligations is Art. 6(1)(c) GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 par. 1 lit. f GDPR.

In the event that vital interests of the data subject or another natural person make it necessary to process personal data, Art. 6 par. 1 lit. d GDPR serves as the legal basis.

4. Legal Bases

We point out that the legal basis for the consents is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing to fulfill our services and perform contractual measures is Art. 6 para. 1 lit. b GDPR, the legal basis for the processing to comply with our legal obligations is Art. 6 para. 1 lit. c GDPR and the legal basis for the processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR.

5. Your Rights as Data Subject

You have the right to request information about your personal data processed by us in accordance with Art. 15 GDPR In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it has not been collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;

in accordance with Art. 16 GDPR to demand the correction of inaccurate or incomplete personal data stored by us without delay;

in accordance with Art. 17 GDPR to request the deletion of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims;

in accordance with Art. 18 GDPR to restrict the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you refuse its deletion and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Art. 21 GDPR;

in accordance with Art. 20 GDPR to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller;

in accordance with Art. 7 par. 3 GDPR to revoke your consent once given to us at any time.

As a consequence, we may no longer continue the data processing that was based on this consent for the future, and in accordance to Art. 77 GDPR to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our publishing headquarters for this purpose.

Please contact our data protection officer to exercise your rights.

7. Routine Deletion and Blocking of Personal Data

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the deadline has expired, the relevant data will be routinely deleted, provided that it is no longer required for contract fulfilment or contract initiation.

8. Right to Information

By order of the competent authorities, we may provide information on inventory data in individual cases, insofar as this is necessary for the purposes of criminal prosecution, averting danger, fulfilling the statutory tasks of the constitution protection authorities or the Military Counter-Intelligence Service, or for the enforcement of intellectual property rights.

9. Reach Analysis with Matomo (formerly PIWIK)

Our website used Matomo, a so-called open source software for statistical analysis of user access. Matomo uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. For this purpose, the usage information generated by the cookie (including your shortened IP address) is transmitted to our server and stored for usage analysis purposes, which serves the website optimization on our part. Your IP address is immediately anonymized as part of this process before it is stored, so that you as a user remain anonymous to us. The information generated by the cookie about your use of this website will not be disclosed to third parties.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. If you do not agree with the storage and analysis of this data from your visit, then you can object to the storage and use below by mouse click at any time. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo does not collect any session data. Attention: if you delete your cookies, this will result in the opt-out cookie also being deleted and you may have to activate it again.

Objection Matomo analysis

Tracking is currently not active because your browser notified us that you do not want tracking. This is a browser setting. To reactivate tracking, you must deactivate the so-called "Do Not Track" setting in your browser settings. You have the option to prevent actions you take here from being analyzed and linked. This will protect your privacy but will also prevent the owner from learning from your actions and improving usability for you and other users.

Your visit to this website is currently being recorded by Matomo web analytics.

Deselect this checkbox for opt-out.

Opt-out complete; your visit to this website will not be recorded by the web analytics tool. Please note that the Matomo deactivation cookie of this website will also be deleted if you remove the cookies stored in your browser. In addition, if you use a different computer or a different web browser, you will need to complete the deactivation procedure again.

Your visit to this website is currently not recorded by Matomo web analytics.

Activate this checkbox for opt-in.


10. Collection of General Data and Information

Our website collects a series of general data and information when you or an automated system calls up the website. This general data and information is stored in the server's log files.

The following data may be collected: the browser types and versions used, the operating system used by the accessing system, the website from which an accessing system accesses our website (so-called referrers), the sub-websites that are accessed via an accessing system on our website, the date and time of access to the website, an Internet protocol address (IP address), the Internet service provider of the accessing system and other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, no conclusions can be drawn about the user. The data are used exclusively to optimize the website and to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. The anonymous data of the server log files are stored separately from all personal data and deleted regularly.

11. Disclosure of Personal Data

We will only disclose your personal data to third parties if you have given your explicit consent in accordance with Art. 6 (1) sentence 1 lit. a GDPR, the disclosure is necessary for the assertion, exercise or defense of legal claims in accordance with Art. 6 (1) sentence 1 lit. f GDPR and there is no reason to assume that you have a predominant interest worthy of protection in the non-disclosure of your data, in the event that a legal obligation exists for the disclosure in accordance with Art. 6 para. 1 p. 1 lit. c GDPR, as well as if this is permitted by law and required for the processing of contractual relationships with you in accordance with Art. 6 para. 1 p. 1 lit. b GDPR, for example, your data are passed on to the shipping company commissioned with the delivery in order to carry out a delivery.

For the processing of payments we pass on your payment data to the credit institution commissioned with the payment.

If we provide advance services, we may obtain credit information from SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany, in order to protect our legitimate interests. Your interests worthy of protection are considered in accordance with the statutory provisions. The data will not be passed on to other third parties.

12. Mail Advertising

If requested, we will be pleased to send you information about our products and services by mail (mailing service). Personal data are collected if you provide them voluntarily, if you participate in an (online) survey or an (Internet) competition, or if you send us an inquiry by e-mail. We also use the information we collect from you as part of personalized services or otherwise collected data to inform you, if applicable, about our products and services that may be of interest to you. If you are no longer interested in our products and services, you can unsubscribe by e-mail ( at any time. There are no other costs for this other than those for the transmission of your unsubscription according to the basic tariffs.

13. Inquiries & Wissens-/Newsletter (knowledge newsletter/newsletter)

If requested, we will send you information about our services and products by e-mail. For this purpose, you can subscribe to the newsletter and/or knowledge newsletter. This requires an email address, which we check for validity before the registration becomes effective. In addition, we request the form of address as well as your first and last name and your field of interest in order to provide you with the best possible service (for example, the correct form of address).

With the following information we inform you about the contents of our Wissens-/Newsletter (knowledge newsletter/newsletter) as well as the registration, sending and statistical evaluation procedure and your rights of objection. By subscribing to our Wissens-/Newsletter (knowledge newsletter/newsletter), you agree to the receipt and the described procedures.

Content of the newsletter: we send Wissens-/Newsletter (knowledge newsletter/newsletter), e-mails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. If the contents of the newsletter are specifically described in the course of registration, they are decisive for the user's consent. In general, our newsletters contain information about our products, offers, promotions, events and our company.

Double opt-in and logging: registration for our newsletter is carried out in a so-called double opt-in process, i.e. after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary in order to prevent anyone from logging in with someone else's e-mail address. Subscriptions to the newsletter are logged in order to be able to prove the subscription process according to the legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. Also, the changes to your data stored by the sending provider are logged.

Registration data: to sign up to the newsletter, it is sufficient to provide your e-mail address.

Optionally, we ask you to provide a name in the newsletter for the purpose of personal address as well as a field of interest, so that we can send our offers tailored to your interests. Statistical collection and analyses: the newsletters contain a so-called tracking pixel, i.e. a pixel-sized file that is retrieved from the sending provider’s server when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are initially collected.

This information is used for the technical improvement of the services on the basis of the technical data or for the analysis of the target groups and their reading behavior on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened, and which links are clicked.

If the subscriber consents to the use of personal data, including the tracking and analysis of his or her data (e.g., openings, clicks, purchases), this can be traced back to the addressee. Although this information can technically be assigned to individual newsletter recipients, it is neither our intention nor that of the sending provider to monitor individual users. The evaluations rather enable us to identify the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users. The use of the sending provider, the performance of statistical surveys and analyses, and logging of the registration process are based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR.

Our interest is in the use of a user-friendly as well as secure newsletter system that both serves our business interests and meets the expectations of the users. Data transfer: we process the received data for the purpose of providing optimal support to our users in cooperation with the respectively required body within our corporate group. In this way, for example, we can save you unnecessary multiple contacts and provide you with exactly one contact person who will handle your concerns comprehensively in every respect. We have carefully selected all our partners according to the criteria of the GDPR and contractually committed them to compliance and confidentiality.

Each of them will only have access to the personal data they need to fulfill the contractually agreed services. We will be pleased to provide you with a list of providers involved in our online offers (data processors commissioned by us) on request. We do not share your data with third parties and, of course, do not sell them.

Personal data are not processed outside the European Union (EU) or the European Economic Area (EEA), unless expressly described otherwise below or regulated in individual cases within the framework of a contractual relationship with our customers. When contacting us, for example by contact form, e-mail or telephone, we store and use your information for the stated business purpose or to process your request. We do not share your data with third parties without a legal basis and, of course, we do not sell them. Cancellation/revocation: you can cancel the receipt of our Wissens-/Newsletter (knowledge newsletter/newsletter) at any time, i.e. revoke your consents.

Your consent to its sending by the sending provider and the statistical analyses will expire at the same time. A separate revocation of the sending by the sending provider or the statistical analysis is not possible. A link to cancel the Wissens-/Newsletter (knowledge newsletter/newsletter) can be found at the end of each newsletter. If users have only subscribed to the newsletter and cancelled this subscription, their personal data will be deleted. There are no other costs for this other than those for the transmission of your unsubscription according to the basic tariffs.

14. Integration of Third-Party Services and Content

Within our online offer, we use content or service offers of third-party providers on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f GDPR) in order to integrate their content and services, such as videos (hereinafter uniformly referred to as "content").

This always assumes that the third-party providers of this content are aware of the IP address of the users, because without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content.

Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be combined with such information from other sources.

The following presentation provides an overview of third-party providers and their content, along with links to their privacy policies, which contain further information on the processing of data and, in some cases already mentioned here, options for objection (so-called opt-out): Maps of the service „Google Maps“ of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Privacy policy:, Opt-Out:

Videos from the "YouTube" platform of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy:, Opt-Out:

15. Contact

When contacting us (via contact form or e-mail), the user's details are processed for the purpose of handling the contact request and its processing in accordance with Art. 6 para. 1 lit. b GDPR.

16. Changes to the Privacy Policy

We reserve the right to change the privacy policy in order to adapt it to changes in the legal situation, the service or data processing. However, this only applies with regard to declarations on data processing. Insofar as user consents are required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes shall only be made with the consent of the users. Users are requested to inform themselves regularly about the content of the privacy policy.

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